CONNECT AND CREATE THE INVISIBLE
for a new age of uncertainties and wonders
by unleashing possibility of business and people
EdgeBridge is an innovation consulting boutique
which lives with 4P
Purpose, People and Play
Representative Director EdgeBridge
Yasuhiiro (Yasu) established EdgeBridge in March 2016. As a representative director, Yasu leads client projects to generate creative business ideas while nurturing creative marketing capabilities of the client team. Yasu also has been working as an associate managing director at Center for Sustainable Global Enterprise, Cornell SC Johnson College of Business, NY, USA since 2012. In addition, Yasu serves as a strategy advisor for a Tokyo-based fast-growing advertising agency specialized in fashion apparel since 2015.
Yasu has worked to conceptualize and create new market opportunities in Japan, US, India, Bangladesh, Philippines, Mozambique and Nigeria through creative and sustainable solutions for both international and Japanese clients,
Over his 15 years’ professional career, Yasu has been accumulating his professional experiences in cosulting, branding and marketing at PricewaterhouseCoopers, Interbrand and Saatchi & Saatchi. For the five and a half years before becoming the member of CSGE at Cornell, Yasu worked as a strategic planning director at Saatchi and Saatchi Fallon Tokyo, leading cross-functional teams to develop brand marketing strategies and implement integrated marketing campaigns for miscelleneous aspirational brands.
Yasu earned his MBA from the Johnson Graduate School of Management at Cornell University majoring in Sustainable Global Enterprise with focus on new market creation strategies, creative design, and innovation.
When free, Yasu enjoys spending time for his family.
Also, he loves practicing Krav Maga (Israeli-origin self-defense tactics). After gaining instructor certificate in 2016, Yasu is currently applying the principle and techniques to developing educational program for kids (including his daughter Mayuko).